Visit Rovaniemi is a joint marketing company owned by the city of Rovaniemi and roughly 170 tourism related businesses in the area. The company coordinates the brand marketing of Rovaniemi – the Official Hometown of Santa Claus.
Awareness of Rovaniemi as a travel destination has increased remarkably in recent years. In November 2016, Visit Rovaniemi received the President’s Internationalisation award from Sauli Niinistö, President of Finland. A few months prior, Visit Rovaniemi won the Finnish championship in municipal marketing.
Sanna Kärkkäinen has worked as Managing Director of Visit Rovaniemi since 2010. Prior to her current position, Sanna handled similar duties in another popular destination in Finnish Lapland, Inari-Saariselkä. A savvy tourism professional, she has also run her own programme service business.
Sanna is a prominent figure in the regional marketing efforts of Rovaniemi and Lapland. Simply put: there’s not much going on in the busy field of Lapland tourism this lady doesn’t know about.