Aleksi Autti is Export Manager for Arctic Drilling Company Oy Ltd.
Arctic Drilling Company Oy Ltd provides drilling services mainly for the mining sector and has built own drilling rigs from day one. Throughout the years, it came clear that ADC rig’s features were advanced compared to what other rig manufacturers provided. This lead to the decision to start selling these rigs on global markets.
Rig design has always been driven by purpose and usability, but market feedback has shown a need to make rigs more appealing. From brand colors to shape tweaks, these small upgrades around the functional core make the finished product more attractive to global customers. So even the most conservative industries are currently facing change from pure functional form towards visual design.
Aleksi has been working with ADC and running the international marketing and sales from 2014. He transforms the customer demand and feedback to information, which is being used to developed product design and functionality even further. Aleksi is running in the front line, whether it is in Africa, Australia, Canada or Iran.