Arctic Design Week’s new main event MISH MASH brings together design and the armed forces
In its ninth year, Arctic Design Week will be held in Rovaniemi, Lapland during 20-26 February 2017. The world’s northernmost design week’s new main event “MISH MASH” is set to combine experience design with national defence in a surprising way.
Held on Thursday and Friday of Design Week, the focal point of Arctic Design’s new main event MISH MASH will be the fairy tale-like SantaPark cavern. In addition, Arctic shifts will be mulled over in the memorable surroundings of the Jaeger Brigade unit of the Finnish Defence Forces.
“As a troop specialising in Arctic know-how and as an international hub of expertise, we most certainly want to be part of a brand like this. The entire outlook of the Finnish Defence Forces is that we move with the times and are part of the community”, explains Chief of Defence Staff at the Jaeger Brigade, Lieutenant Colonel Reina Vanhanen.
Everything new at Arctic Design Week adds its own original touch to the special Lapland ambiance during the run of events.
“Mish mash refers to a collection of miscellaneous things and that’s why it’s such an apt term for describing an event which brings together different visions, stories and people into a ‘creative jumble’. Now’s the time to listen, challenge, debate, discuss, experience and do”, reveals Event Producer Julius Oförsagd.
Read the whole media release below.